Articles
Articles
How CRM Increases Sales Share and Strengthens Business Financial Stability
A modern CRM system is not just a client registry. It’s a unified operating platform covering sales, marketing, customer service, and analytics. CRM is not an expense.
CRM and Financial Inclusion in Latin America: New Opportunities for Banks
CRM is no longer just a tool for sales and customer service. For banks in Latin America, it has become a strategic asset that helps achieve two goals at once: ...
Customer Segmentation: How CRM Helps Increase Sales
Without segmentation, a company operates blindly, losing money and customers. Segmentation implemented through a CRM system transforms a chaotic database into a structured growth model.
Why Banks Can’t Thrive Without CRM Systems: Global Perspectives and Real-Life Scenarios
From improving customer satisfaction to optimizing operations and boosting sales, the benefits are undeniable.
Why the majority of digital banking transformations falter — and strategies to turn the tide (CRM)
Achieving success in digital transformation requires banks to rethink their strategy across various...
Why CRM is Essential for Banks
The financial services industry continues to evolve at an unprecedented pace, driven by the increasing demands of tech-savvy customers, regulatory changes, and...
Leveraging CRM for a Data and Analytics Advantage in Banking
As banks address more intricate customer...