CRM is no longer just a tool for sales and customer service. For banks in Latin America, it has become a strategic asset that helps achieve two goals at once: ...

A modern CRM system is not just a client registry. It’s a unified operating platform covering sales, marketing, customer service, and analytics. CRM is not an expense.

From improving customer satisfaction to optimizing operations and boosting sales, the benefits are undeniable.

Achieving success in digital transformation requires banks to rethink their strategy across various...

By leveraging CRM tools, banks can significantly enhance their service quality, foster better client relationships, and boost operational efficiency.

The financial services industry continues to evolve at an unprecedented pace, driven by the increasing demands of tech-savvy customers, regulatory changes, and...

PSD2 lowered the barriers for market entry to third-party service providers and FinTechs and opened the door for innovative players

Software testing is the process of evaluating and verifying that a software product or application does what it is supposed to do.

As banks address more intricate customer...